Thumbnail: Viksit Haryana | Nasha Mukt Bharat Abhiyaan — 6 years, 35.84 crore people reached
India’s nationwide campaign against substance abuse has now reached 35.84 crore people. According to the Ministry of Social Justice and Empowerment, as of 10 November 2026 the Nasha Mukt Bharat Abhiyaan has connected with 14.33 crore young people and 11.32 crore women.
The bigger change is that the campaign is no longer only about awareness. More than 9.11 lakh people sought treatment and counselling in 2025-26, up from 2.08 lakh in 2020-21. Anyone struggling with addiction — or worried about a family member — can call the toll-free de-addiction helpline 14446 for help.
What Is the Nasha Mukt Bharat Abhiyaan?
The Nasha Mukt Bharat Abhiyaan (NMBA) is the Government of India’s largest campaign against substance abuse. The Ministry of Social Justice and Empowerment launched it on 15 August 2020 in 272 districts identified as particularly vulnerable.
It is the flagship awareness programme of the National Action Plan for Drug Demand Reduction (NAPDDR), which covers prevention, early identification, counselling, treatment and rehabilitation. The campaign expanded to 372 districts in August 2022 and to every district in the country on 15 August 2023 — including all districts of Haryana.
Where Has the Campaign Reached in Six Years?
| Figure (as of 10 November 2026) | Number |
|---|---|
| Total people reached | 35.84 crore |
| Young people reached | 14.33 crore |
| Women reached | 11.32 crore |
| Activities in educational institutions | 33.57 lakh |
| Pledges against drug use | 46.73 lakh |
| Nasha Mukti Mitr volunteers | Over 2 lakh |
In 2021, the campaign had reached only about 1.4 crore people. The Ministry says it has since grown from a government-driven programme into a people’s movement (Jan Andolan), with states, districts, schools, civil society and faith organisations taking part. The Ministry has signed MoUs with 13 spiritual and faith-based organisations, reaching 7.72 crore people through them.
What Treatment and Support Are Available?
Use of treatment and counselling services has risen sharply — from 2.08 lakh people in 2020-21 to 9.11 lakh in 2025-26. In all, 39.91 lakh people have been treated and rehabilitated so far.
| Facility | Number | What it does |
|---|---|---|
| Integrated Rehabilitation Centres for Addicts (IRCA) | 344 | Inpatient treatment, counselling and rehabilitation |
| District De-Addiction Centres (DDAC) | 198 | All services under one roof at the district headquarters |
| Addiction Treatment Facilities (ATF) in government hospitals | 155 | Treatment inside government hospitals |
| Outreach & Drop-In Centres + peer-led CPLIs | 71 + 45 | Screening, referral and prevention among adolescents |
The toll-free de-addiction helpline 14446 has been running since 1 March 2017 and has received 5.10 lakh calls. Drug-related issues can be reported on the MANAS helpline 1933, and mental-health support is available through Tele-MANAS.
What Changes Now?
Three new steps stand out. First, a three-tier monitoring structure — State, District and Block committees — was directed at the 9th Apex Level Meeting of the Narco Coordination Centre (NCORD), chaired by the Union Home Minister, along with a three-year action plan for demand reduction.
Second, a second national survey on substance use is due in 2027 and will give district-level estimates for the first time. Third, the upgraded NMBA 2.0 App was launched on 24 April 2026, and the Nasha Mukt Yuva, Viksit Bharat Quiz is running from 26 October to 25 November 2026, with 25,607 participants as of 10 November.
The Union Home Minister has set 31 December 2029 as the target to uproot the drug trade — and this campaign is the demand-side of that goal.
What Does It Mean for Haryana?
The campaign covers every district in the country, including all of Haryana’s districts. If someone in your family is struggling with addiction, call 14446 (toll-free) to find the nearest District De-Addiction Centre and treatment options.
Addiction is treated as a health condition, not only a crime — Section 64A of the NDPS Act grants immunity from prosecution to an addict who volunteers for de-addiction treatment.
An Honest Note
Reach of 35.84 crore people and 46.73 lakh pledges are impressive, but they are activity counters — they do not by themselves prove that drug use has fallen. The first national survey (2018) estimated that more than 7 crore Indians had a substance use disorder, including about 1.2 crore children and 58 lakh women. The 2027 survey will be the real benchmark for whether the ground has changed.
At a Glance
| Point | Detail |
|---|---|
| Campaign | Nasha Mukt Bharat Abhiyaan (NMBA) |
| Launched | 15 August 2020, in 272 districts |
| Coverage now | All districts of India (since 15 August 2023) |
| People reached | 35.84 crore (as of 10 November 2026) |
| Helpline | 14446 (toll-free) |
| Quiz last date | 25 November 2026 |
| Budget (NAPDDR) | Rs 333 crore (2026-27) |
Frequently Asked Questions
1. What is the Nasha Mukt Bharat Abhiyaan?
It is a nationwide campaign of the Ministry of Social Justice and Empowerment, launched on 15 August 2020, for prevention, treatment and rehabilitation in substance abuse.
2. Where can I get help?
Call the toll-free helpline 14446. To report drug-related issues, call the MANAS helpline 1933.
3. Where is treatment available?
There are 344 Integrated Rehabilitation Centres, 198 District De-Addiction Centres and 155 Addiction Treatment Facilities in government hospitals. Call 14446 to find the nearest centre.
4. Will I face legal action if I come forward for treatment?
No. Section 64A of the NDPS Act grants immunity from prosecution to an addict who volunteers for de-addiction treatment.
5. How can I join the Nasha Mukt Yuva Quiz?
The quiz is open from 26 October to 25 November 2026. Over 25,607 people had taken part by 10 November.
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Next Action: Read the official PIB release — Nasha Mukt Bharat Abhiyaan at Six (11 November 2026)
